The For You feed on TikTok is valuable real estate, and there are countless online posts featuring advice and best practices on how to stake a claim to part of that land, but the most foolproof method of doing so is apparently out of the control of brands and creators.
Emily Baker-White of Forbes spoke with six current and former employees of TikTok and parent company ByteDance and reviewed internal communications and documents confirming the existence of a practice referred to within the companies as “heating.”
