Alicia Tillman Steps Down as SAP Global CMO as the Company Makes Two Executive...

Alicia Tillman announced this morning on LinkedIn that she will step down from her role as global chief marketing officer for SAP at the end of February. The company also announced today that...

How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?

Super Bowl host cities normally get flooded with out-of-home ads leading up to the Big Game. However, this year OOH advertising might look different for Super Bowl 55 host city Tampa as rising...

How Should Brands Make Up for 2020 With Super Bowl Spots?

Super Bowl ad-buying season got off to a slow start due to pandemic-related uncertainty regarding game schedule as well as public mood. Buys recently accelerated as brands realized that the sports-viewing audience is still highly...

In Doritos’ Super Bowl Teaser, Jimmy Kimmel and Mindy Kaling React to a Mystery...

Has anyone checked in on the Matthews lately? Broderick, McConnaughey, Perry, how are you all feeling—dimensionally speaking?In a new teaser for Doritos’ 2021 Super Bowl ad, the brand indicates that a mysterious Matthew...

Secret Oops makes its AR debut on Apple Arcade

Game studio MixedBag is unveiling its Secret Oops augmented reality game today on Apple Arcade. The AR title is the fourth AR game on...

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