Playing its hand
With WWDC weeks away, it’s becoming clear how Apple is going to approach its next big release cycle. First, it will woo users back to that loving feeling with new and hopefully powerful AI features in its operating systems.
Second, it will introduce iPhones, iPads, and Macs that are faster than any other devices in their class and built to be perfectly capable of demanding generative AI (genAI) tasks on the device itself. We may even see an App Store for AI, where Apple device users can pick and choose between third-party solutions as they seek the perfect smart companion.
If Apple gets this right, it will convince its already loyal audiences to stick with its hardware, enabling it to continue building sales of additional products and services to a happy user audience. Burnished by the rich patina of AI, iPhones and Macs will remain seriously attractive tools for work and play, and even as economic challenges continue Apple will be able to maintain a strong bottom line.
