The strategic partnership brings together complementary fleet technology and will initially target UK vehicle operators, with plans to launch the joint proposition in the US later this year.
The partnership said the technology integration, which allows users to view footage at specific locations instantly, is a “breakthrough feature”, allowing users to click on a route within the My Transport Planner platform and instantly access relevant video footage from that journey — transforming how incidents are investigated and understood.
Colin Ferguson, Optimize chief executive, said: “This partnership with SureCam represents a powerful alignment of technology and vision.
“By combining our advanced AI algorithms with SureCam’s industry-leading video telematics, we’re setting a new standard for fleet safety, efficiency, and visibility.
“We’re excited about the impact this will have for our UK customers—and the potential as we expand into the US market.”
The solution is already in use within SureCam’s modular ecosystem, which delivers a comprehensive range of integrated technologies to meet precise fleet and risk management requirements.
Enterprise Rent-A-Car is leveraging Optimize’s algorithms to enhance it’s performance and customer service outcomes of its fleet of field engineers.
The tri-party collaboration is enabling Enterprise to make data-led decisions in real time, improving safety, accountability, and cost efficiency across its operations, the partnership said.
Sam Footer, Surecam partnership director, commented: “Working closely with Optimize, we have further strengthened our technology ecosystem and added another market-leading solution for our customers and partners to access.
“Vehicle operations with an installed SureCam device can take advantage of an array of complementary fleet products and systems that already includes driver protection, triggered training, mobile phone blocking, claims management and mileage capture.”
The partnership recently demonstrated the integrated solution – combining video, routing, and real-time analytics into one seamless platform – at a showcase event hosted by Enterprise..
GeoTab also plays a critical role in the wider ecosystem, with all partners committed to delivering smarter, safer, and more sustainable fleet operations.
John Weldon, SureCam president, said: “This collaboration with Optimize marks a major step forward in how we deliver actionable insights to our customers.
“By linking video directly to route data, we’re giving fleet operators a level of visibility that was previously out of reach.
“It’s not just about reacting to incidents—it’s about understanding them in context, improving driver behavior, and ultimately reducing risk across the board.
“We’re proud to lead the way with technology that puts safety and efficiency first.”
