Perplexity AI coming soon to these Samsung smartphones: According to reports, Samsung is in advanced talks to replace Google’s Gemini assistant with Perplexity AI on its Galaxy handsets. Perplexity’s AI capabilities are intended to be integrated throughout Samsung’s ecosystem, including its browser and Bixby assistant, through this calculated approach.
Motorola has already worked with Perplexity AI, a company well-known for its conversational, real-time search engine, demonstrating its expanding clout in the mobile AI market. This collaboration could revolutionize how users interact with AI on devices if Samsung keeps innovating. For more information on this evolving story, stay tuned.
Samsung eyes strategic AI shift with Perplexity partnership
Samsung is expected to participate in Perplexity’s upcoming funding round. | Credit: Reuters
With negotiations to integrate Perplexity AI as a key component of its smartphone ecosystem, Samsung may soon change its artificial intelligence (AI) strategy. A Bloomberg story claims that Samsung is in advanced talks with Perplexity AI, a US startup, to invest heavily in the business in addition to preloading its assistant on the next smartphones.
If the transaction closes, Samsung may include Perplexity’s AI tools into its operating system, browser, and Bixby virtual assistant, among other key areas. According to reports, the business plans to implement the improvements as early as this year, with a more extensive rollout anticipated in 2026 with the Galaxy S26 series. Interestingly, according to the story, these plans are still finalized and may change before a formal announcement.
The collaboration would mark a significant change in Samsung’s AI strategy. The company has mainly relied on Google’s Gemini to power several of its AI features through the Galaxy AI suite. However, a partnership with Perplexity would enable Samsung to lessen its reliance on Google and diversify.
Perplexity and Samsung started talking early this year, and recent discussions in South Korea are said to have moved the two parties closer to completing the agreement. Samsung is anticipated to be one of the primary investors in Perplexity’s upcoming fundraising round, in addition to the possible software integrations. In 2024, its investment section, Samsung NEXT, had already supported the startup.
Perplexity partnership with Motorola
However, the agreement would be Perplexity’s biggest mobile partnership to date. The business already sells its AI assistant in the Razr 60 and Razr 60 Ultra and has a partnership with Motorola.
Is the Apple also in talks?
Deal could reduce Samsung’s reliance on Google’s Gemini assistant | Credit: Logos World
Interestingly, Apple has expressed interest in Perplexity’s potential. Eddy Cue, the head of services at Apple, testified in the ongoing antitrust action against Google that the iPhone manufacturer had been “impressed” by Perplexity and had begun to discuss adopting its search engines as an alternative to Google or ChatGPT in Siri. It is unclear what impact a partnership between Samsung and Perplexity may have on such discussions.
The potential relationship with Samsung is much more than adding another AI helper to its phones. According to Bloomberg, the businesses have discussed creating a new operating system driven by AI and an application that would serve as a central location for various AI agents, such as Perplexity.
Naturally, concerns about the future of Google’s Gemini on Galaxy phones surface if Perplexity is the default assistant on Samsung handsets. Gemini might become a backup choice, but it’s unlikely to be eliminated.
Given Samsung’s strong collaboration with Google to power Galaxy AI features, this would be a significant shift. Interestingly, the announcement coincides with Google’s efforts to incorporate Gemini AI into iPhones as a Siri upgrade.
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