Ah, there are so many to choose from. There is the Ingenious series which “starred” an Apple Genius who tried to sell the iPhone X only to find out from shoppers that Samsung’s current flagship had more features. Perhaps the best one was the ad that called iPhone users wallhuggers depicting them as desperate travelers who had to go searching for an outlet at the local airport because of the iPhone’s poor battery life at the time. You wouldn’t be able to run that ad these days.
Last week, in the wake of the “Let Loose” event, Apple released a video earmarked for television called “Crush” that was widely panned. The ad was supposed to focus on the thinner profile of the new iPad Pro models. Thanks to the use of OLED panels on the 11 and 13-inch models, no backlight is required which allowed Apple to reduce the thickness of the tablets to 5.3mm (11-inch) and 5.1 mm (13-inch).
