Threads is an X (formerly Twitter) alternative announced by Meta. The tech giant wants more and more users to use its app and hence they keep adding new features to give it an edge over other apps. The Meta is now testing a cross-posting feature for Threads using which the users would be able to soon post directly to Threads from their Instagram account.
You can soon access the cross-posting feature on Threads
Meta has reportedly started testing a new feature that would allow its users to post directly from Instagram to Threads. It was already possible to view Thread posts on Instagram and we will soon be able to post from Instagram directly as well.
A few users were getting the prompt related to this on their Instagram account. Meta later officially acknowledged that they are indeed testing the cross-posting feature for Threads. The firm also confirmed that this is going to be an optional feature and it would be up to the user whether they want to cross-post or not.
Direct image posting from Instagram to Threads is also in testing
The cross-posting feature would allow users to write and post anything directly from their Instagram account to the Threads profile. But that’s not all. Meta is also testing another new feature that would auto-publish the newly uploaded images from their Instagram account to the Threads account. It’s similar to the feature that users have used for a long time to simultaneously post Stories and Reels on Facebook and Instagram.
The addition of these features will attract new users. As of right now, Threads has as many as 150 million monthly active users. Meta is also looking to add the cross-posting feature from Facebook to the Threads. This has the potential to further boost the number of active users on the platform.
