Google on Wednesday introduced a new feature called Style Recommendations to improve the experience of online shoppers. The feature is currently only available for select Google users in the United States. It allows them to rate clothes they find during searches to automatically provide better Style Recommendations in their next search. The rating system for the clothes is similar to those found on platforms like Tinder with left & right swipes.
Users can add ratings to apparel in search results to get better style recommendations
Now, users in the US using Google’s mobile website or the app can refine their shopping searches with various new tools. The new features let signed-in shoppers rate products in their searches, so the Google app can pick up on their preferences. Once they like clothes in the searches, they can rate them using thumbs up or down. The users can also swipe right or left to get more personalized results. If you don’t like the results, more options will be displayed on the screen.
Google will remember your preferences. The next time you search for a similar set of accessories or clothes, you will get better style recommendations. That’s not all, you will also be able to specify the brands you like. Once you select your brands, Google will prioritize results in the search from these brands. You are also allowed to change your brand preferences any time you want.
Google’s new shopping tools for style recommendations are currently experimental
According to Google’s blog post, the new shopping tools to provide better style recommendations are currently experimental. Anyone in the US who has opted into Search Generative Experience (SGE) with Search Labs can experience these new features. If the shoppers like the results they receive, they can also try the virtual try-on (VTO) tool.
The VTO feature was introduced last year for US shoppers. It provides a diverse set of models including sizes ranging from XXS to 4XL. This feature helps shoppers visualize how apparel from different brands would look on them. We can expect Google to launch the new shopping tools for personalized recommendations globally at some point later this year.
