Apple deviated from its usual strategy of equipping the entire iPhone lineup with its latest smartphone chip and also made the new front design and 48MP front camera exclusive to the pricier iPhone 14 Pro models.
Secondly, Apple may also revise pricing. An earlier report had said that Apple could jack up the price of the highest-end model, which will allegedly be known as the iPhone 15 Ultra and not iPhone 15 Pro Max.
Yeux1122 hints that Apple will adopt an aggressive pricing strategy for the iPhone 15 series. The company probably wants to widen the pricing gap between the Plus, which starts at $899, and the Pro, which starts at $999.
In short, Apple wants to have clearly differentiated models in the iPhone 15 lineup targeted at distinct consumer groups.