AI innovation is transforming technology marketing by creating new product categories and revolutionizing how global brands approach customer engagement and internal operations.
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Emily Ketchen, CMO of Lenovo, to explore her journey from international relations student to global technology marketing leader.
Discover how Lenovo is pioneering the AI PC category, implementing comprehensive AI governance across marketing operations, and driving innovation through products like solar-powered laptops and rollable screens.
Whether you’re navigating AI integration in your organization or seeking insights on global marketing leadership, this conversation offers valuable perspectives on embracing change and creating technology categories that don’t yet exist.
“I took a lot of opportunities without being 100% ready for them,” she says on the podcast. “That’s so important, and it’s such an important message for women to take a little bit of that risk, dive in, and you’ll figure it out a little bit along the way.”
As CMO of Lenovo, Emily Ketchen leads global marketing for the world’s largest PC provider, operating in over 180 markets. With experience across profit, nonprofit, and government sectors, plus diverse industries from airlines to technology, she brings a unique multicultural perspective to marketing leadership.
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you’re looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
- Find the right creators: Access a diverse network of influencers, even in niche markets.
- Track performance with full transparency: Measure impact from awareness to conversions in real time.
- Incentivize influencers effectively: Commission-based rewards through affiliate links and coupon codes keep creators engaged.
- Blend influencer & affiliate marketing seamlessly: Awin’s integrations create a streamlined, results-driven approach.
