This summer, Chiquita is rolling out a fleet of Chiquita-branded buses across Manhattan and parts of Brooklyn.
“From Times Square to Central Park, we are going bananas in the best way possible,” said Juliana Furlan, director of marketing at Chiquita North America. “This campaign is all about joy, quality, and connection. It’s a moving reminder of what makes this brand different: our history, our values, and the fun we bring to the everyday.”
This NYC activation follows successful out-of-home initiatives in Europe and supports the brand’s continued mission to uplift everyday moments and connect with consumers in unexpected and memorable ways. By turning one of the city’s transportation symbols into a moving billboard of joy, Chiquita invites travelers to join in a moment of fun in the heart of the Big Apple.
For more information:
Chiquita Brands
www.chiquita.com
