Later this month, Vision Pro’s first ever feature-length Immersive Film premieres. In a new interview, the subject of that film, Bono, has shared about his experience on the project and Apple’s ambitions with Vision Pro, the product’s struggles being affordable, and more.
New interview reveals Bono’s take on Apple Vision Pro and more
Bono: Stories of Surrender arrives on Apple TV+ on Friday, May 30. That same day, Vision Pro users can watch a version that was shot in Apple Immersive Video.
Until now, all prior Immersive Videos have been much shorter, usually in the 5-15 minute range.
But Bono’s film is a first. Here’s what the artist shared about the experience.
Mike Fleming Jr. writes at Variety:
DEADLINE: The first time I saw the film on Apple Vision Pro, I was the proverbial caveman looking at fire. I felt like I was onstage with you. What sparked you to put in that work here to help advance this technology, and where do you see it going in terms of disruptive storytelling?
BONO: Apple have this new sonic innovation commitment to fidelity of sound. Sounds are becoming really important in movies, in people’s home cinemas. The Vision Pro, it’s a commitment. You’re getting into a world, and there are extraordinary things I’ve seen through the Vision Pro. … We had this idea of, well, the camera can be onstage and walking around you. We couldn’t light it as easy as we thought, but we successfully got the viewer on stage. I took out my drawings from the stage show for the filming, and they’re not in the 2D Apple TV+ version of Stories of Surrender, but they are in Vision Pro. Those childlike drawings — no one would like to be able to draw as badly as me — but it’s like a signature, a fingerprint.
DEADLINE: How did it help to personalize an already personal story?
BONO: It made it really playful. I know Apple are dying to make the Vision Pro more affordable and more democratic, but they’re committed to innovation, they’re committed to experimenting. They know not everyone can afford this, but they’re still going for it, believing that some way down the line, it’ll make financial sense for them. But the fact that they may have to wait a while is not putting them off.
Bono and Apple have a long history of collaboration, so it’s interesting to hear his thoughts on the company’s latest work.
Clearly, the artist has a lot of regard for Apple’s “commitment to fidelity of sound.”
His insights on Vision Pro are especially of interest.
By highlighting Apple’s commitment to Vision Pro, despite its current financial obstacles, Bono articulates what many of us have assumed: that Apple’s playing the long game.
Vision Pro isn’t a mass-market product now, but the work being done will hopefully lead to an affordable, mass-market product in the future.
Perhaps even as early as later this year and the Apple Vision Air.
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