Will be replaced by tech that Apple can’t do
Fruity Cargo Cult Apple’s senior vice president of services, Eddy Cue, warned that the iPhone could be obsolete in a decade and will be replaced by something that Jobs’ Mob is light years behind its competition.
To the shock and horror of the Tame Apple Press, Apple fanboys, and Wall Street’s cocaine nose jobs, Cue told a court that the iPhone was toast and would be off the shelves in a decade.
Testifying at the Google Search antitrust remedies trial, Cue compared a potential phase-out of the iPhone to Apple’s decision to pull the plug on the iPod. He framed both as bold but necessary steps dictated by tech evolution, pointing to the rise and fall of once-mighty firms like HP and Sun Microsystems as cautionary tales.
Despite the iPhone still generating more than half of Apple’s revenue, Cue warned that AI could entirely reroute user interaction away from smartphones. Instead, future tech might favour gadgets like smartwatches, AirPods, or smart glasses.
“The iPhone is not going to be here in 10 years,” Cue reportedly said, drawing a sharp line under the idea that Apple’s dominance in mobile is eternal. He added that the company must embrace disruption, even cannibalising its cash cows.
Cue admitted current AI hardware attempts haven’t taken off but hinted that Job’s Mob is poking around the edges with its projects. Rumours have already swirled about Apple’s dabbling in AI wearables and ambient computing.
His comments come as investors are already twitchy about whether Apple is falling behind in the AI race. Cue’s forward-looking take may read like strategic foresight, but for shareholders who treat the iPhone like a money printer, it’s the kind of message that makes people spill their oat milk lattes.
The market reacted swiftly to Cue’s testimony, with Apple’s shares slipping by 1.1 per cent. Analysts note that while conversational AI threatens Google’s core search business, the complexities of building a robust advertising model around AI could delay serious competition.
