Apple device management company Jamf reportedly confirmed plans to offer Android support from July, a move aimed at expanding its market potential amid rising pressure on the iPhone maker’s hardware business.
The software company offers remote management, security, and support for Apple devices at scale, including tools such as zero-touch deployment, identity management and antivirus protection.
Michael Covington, VP of portfolio strategy at Jamf, told Bloomberg the US-based company was aiming to target enterprises running mixed-device environments, noting many current customers operate both Apple and Android hardware. “Every company — it doesn’t matter how big their Apple fleet is — nobody is 100 per cent,” he said, adding that as a result “it is really important for us to really control the overall mobile experience”.
The shift comes as hefty tariffs under US President Donald Trump exposed Apple to higher costs and potential price hikes, raising concerns over weakened demand for its devices. Apple also faces headwinds from slowing China sales; the company’s latest quarterly report flagged increased supply chain costs and lower revenue from China than expected, fuelling concerns over broader demand.
Although Covington insisted the Android push was “not meant to be a diversification play”, he acknowledged the timing was favourable given the uncertainty clouding the iPhone-maker’s fortunes.
Jamf has apparently communicated its plans to Apple leadership and will rely on a partner to support the Android onboarding process. However, Covington highlighted that “it is a native Jamf technology stack that is securing the users, devices and applications being enrolled into the solution”.
The Jamf executive also expressed hopes that the expansion will help the company regain ground against rivals including Microsoft, which currently dominates broader enterprise mobility management.
