Investing.com– Apple Inc (NASDAQ:) is developing an in-house chip intended to run artificial intelligence programs in data centers, the Wall Street Journal reported on Monday, as the tech giant seeks to gain an edge in the fast-growing industry.
The project is internally code-named ACDC- Apple Chips in Data Centers, the WSJ report said.
Apple began designing its own chips for its flagship iPhones and other devices over the past decade, as it sought to cull reliance on other chip developers such as Intel (NASDAQ:).
The company was able to fine-tune its devices by using in-house chips, a move that yielded improved performance and battery life.
The Cupertino-based tech giant has designed chips for both its portable and desktop devices.
The WSJ report comes amid growing speculation over just how the iPhone maker plans to incorporate AI into its product line-up, given that it has somewhat lagged its U.S. tech peers in rolling out AI products.
Apple had earlier this year reportedly scrapped plans for an electric vehicle, instead focusing its efforts on AI development.
