You know you can buy groceries and soap at Walmart, but what about saunas, dentures, and dancing shoes?
That’s the premise of Walmart’s new ad starring actor Walton Goggins. The ad touts how Walmart sells half a billion products, including some quirky ones used by Goggins himself. There are the shoes that Goggins uses for clogging, a real-life skill that he showed off while hosting Saturday Night Live in May. He also needed bear spray while on a hike, and a set of new teeth just because.
“Who knew?”—set to The Who’s hit “Who Are You” repeats throughout the spot.
The ad is part of a bigger initiative that started in January with a brand refresh, including a new logo. The newest iteration of the work is called “Walmart. Who knew?” to inform people that there are tons of products the retail giant sells that they might not have been aware of.
“It’s for everyone who’s been shopping with us for years—and for those who think they know what we’re all about,” Walmart wrote in a blog post.
Walmart wanted to work with Goggins because his unexpected charm would help bring home the retailer’s message, a company spokesperson said.
For a separate Spanish-language ad, Walmart tapped actress Stephanie Beatriz at a gender reveal party gone wrong.
Doubling down on technology
Walmart has steadily expanded the products it sells by investing in its third-party marketplace that allows merchants to sell products directly on Walmart’s website and app—similar to Amazon’s program.
