It’s pretty common for smartphones to have different versions of the same features, but it’s often ignored. In a new ad, though, Google is taking a chance to poke some fun at Apple’s iPhone 17 series reportedly copying the Pixel’s design by joking about how many Pixel features Apple has copied.
Google’s “#BestPhonesForever” ad campaign has been coming up with some clever and sly jokes between Google Pixel smartphones and Apple’s iPhones for a while now. They’re fun videos, but the latest one is especially fun.
In Google’s “Responding to the Rumors” video, Pixel and iPhone record a podcast episode about rumors of the next iPhone 17’s design and how it is “doing the same thing [Pixel] did first, years later.” The conversation then goes back and forth around Pixel features that later showed up on iPhone, such as Night Sight and Night Mode, Magic Eraser and Cleanup, and homescreen widgets.
“Total coincedence,” Pixel says.
The ad ends on Pixel saying that “we want to remind everyone that these rumors are just rumors,” with iPhone then copying that phrase word for word. “Oh come on!” Pixel exclaims the iPhone’s “What?”
It’s a super fun little ad with some good jesting about the history these devices share. Ultimately, in the mature smartphone landscape we live in today, it’s inevitable that features will be copied or built upon by brands. Google has certainly copied its fair share of ideas that started on iPhone.
This ad is especially fun in the context of Apple’s advertising history.
What do you think of this latest “#BestPhonesForever” ad?
For more on the iPhone 17, check out 9to5Mac.
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