Facebook  went after the hyperlocal community through its “Neighborhood” and a few months earlier announced schemes to help local businesses during the Covid-19 lockdown, pointing to an upcoming shopping experience. Now we have YouTube following suit with a new feature that allows users to buy products shown on videos. 

Select users in the United States using both the Android and iOS version of the app and the web version can discover and shop for products featured in some YouTube videos. And creators who are part of this pilot program will be allowed to add their products to these videos. 



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