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Suddenly, the exclusive OLED market is getting pretty crowded.

On the heels of Vizio revealing its OLED set this week, Xiaomi has now joined the party, with the Chinese electronics giant primed to unveil a new 65-inch ultra-high-end OLED TV that’s part of the TV Master Series.

The Beijing-based tech company’s OLED panel will feature a much-coveted 120Hz refresh rate, Dolby Vision, Dolby Atmos, HDMI 2.1 support, AMD FreeSync, Nvidia G-Sync and Automatic Low Latency Mode—meaning that this OLED TV will be perfect for gamers waiting patiently for the next-gen gaming consoles from PlayStation and Xbox to hit the market.

Not to be outdone, the set also boasts a quad-core A73 custom processor for smart capabilities and will come with support for all HDR formats. Although it hasn’t been confirmed yet, there’s even talk of an NFC remote control.

As for the price point, there is speculation that it could be anywhere from $1,400 all the way up to $2,300. For reference, the 55-inch B9 Series from LG is currently retailing for $1,300, and Vizio’s new OLED panel is also in that similar range.

In recent years, LG and Sony have mostly dominated the high-end OLED market. This next-gen tech utilizes self-emissive pixels, jettisoning the need for backlighting that’s seen on LCD-based TVs, including Samsung’s highly regarded QLED lineup.

When electricity passes through these pixels, which number in the millions in these TVs, they light up in different colors. The advantage is that OLED pixels can remain completely dark to produce deeper true blacks.

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OLED TVs also use additional white light to manufacture even more varied colors, which make for images that are more diverse, richer and more accurate. Moreover, keep in mind that OLEDs can be designed slimmer and are more environmentally friendly because they use less energy than the competition that depends on backlighting.

Samsung, however, is already looking beyond what today’s top panels can offer. The world’s biggest TV maker has committed $11 billion over the next five years to a new factory in Asan, South Chungcheong Province, that will focus chiefly on QD-OLED hybrids, which aim to cull the best qualities of the two high-end panel technologies.

The other new tech from Samsung and others is MicroLED that boasts many of the same picture-quality strengths as the QD-OLED hybrid but with no danger of burn-in. MicroLEDs seek to tap into next-gen emissive LED tech that makes use of miniaturized LEDs.

Ethen Kim Lieser is a Minneapolis-based Science and Tech Editor who has held posts at Google, The Korea Herald, Lincoln Journal Star, AsianWeek and Arirang TV. Follow or contact him on LinkedIn.

Image: Reuters

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