Xiaomi has often acted as an enabler for the masses. It did that with smartphones, and is now trying to create ripples with smart connected devices. With an even stronger focus on tech beyond smartphones for 2020, it has been able to make products usually associated with affluence, affordable and accessible. The Mi Box 4K is a quintessential offering following the same belief — bringing a decent Smart TV experience to those who may not have one.

While Xiaomi made a name for itself in the smartphone space, TVs are a very different ballgame. It’s a high involvement product that is shared between multiple users and is not changed nearly as often. This means that the willingness to jump on the Smart TV bandwagon may not always be backed by the ability to purchase. The Mi Box 4K exists to help such consumers.



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