Woolworths has made an offer other smartphone resellers can’t match: $600 off your grocery bill if you buy a new Samsung handset.
Enter Woolworths, with an offer to slice $250 off the price for new and existing customers who buy the handset on a Woolworths Mobile Phone Plan.
The supermarket giant has also deployed another promotion: those who sign up for a Samsung are eligible for discounts on their groceries.
The offer isn’t simple: customers get a 10 percent discount on one shop a month, provided that shop takes place on designated days and doesn’t exceed a total of $500.
That means a potential discount pool of $600 across a year, if you dance to Woolworths’ tune and show up to shop when it tells you to.
Other retailers also offer big incentives on premium handsets: JB Hi-Fi sometimes offers hundreds in gift vouchers for those who sign up for Telstra plans with posh handsets. But those offers seldom appear on the same day that a new premium handset debuts – they’re instead used once demand wanes.
CRN understands Woolworths has quietly deployed this offer in the past. But the supermarket made it front and centre today, joining the major telcos in announcing it on the same day as Samsung’s debut.
Woolworths can’t match the in-store experience that mobile carriers’ extensive retail networks deliver. But it’s shown it can make up for that in other ways, by tweaking its Fresh Food branding to also make it a viable choice for Fresh Phones.