As consumers, we’re always chasing the latest tech trends, gadgets and innovations. From new tablets and hardware to social media and the latest apps, many of us jump at the chance to adopt the latest technology. Half of worldwide tech growth can be attributed to the demand for emerging innovation, whether that’s IoT-powered gadgets, digital assistants, or new immersive technologies, such as AR and VR. 

About the author

Mike Smith is the Managing Director (Direct) at Virgin Media Business.

So why is it that when it comes to the tech we use in our working lives, it’s a very different kettle of fish?

The emotional disconnect



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