Apple products continue to see global inflation as prices rise across the board. Industry analysts cite a combination of factors, including increased demand for the company’s products, rising labor costs, and tariffs on imported components. Now a new report has highlighted precisely where and by how much Apple is increasing consumer prices.
Published by price tracking website Nukeni, the report surveyed 37 countries where Apple has direct online sales and revealed a dramatic shift. Compared to the iPhone 13, iPhone 14 prices increased in 29 of the 37 countries, the new MacBook Pro range is more expensive in 27 countries, and Apple’s latest iPad — the iPad 10 — is more expensive than its predecessor in all 37 countries. But it is the size of these increases that is most noteworthy.
Ignoring Turkey, where prices have more than doubled due to extreme economic circumstances, the iPhone 14 range, M2 MacBook Pros and iPad 10 have increased by an average of 10%, 15% and 50%, respectively, and there are notable outliers.
M2 MacBook Pros are over 20% more expensive in Sweden and Japan. iPhone 14 models are 20-35% more expensive in Hungary, Poland, Sweden and Japan, and the iPad 10 is 60-92% more expensive in the same countries
This trend is not limited to Apple’s flagship products, as the company’s accessories and peripherals have also seen similar price increases. While not included in the Nukeni report, Apple’s AirPods and Apple Watches have seen price rises of up to 15% in several markets.
Perhaps predictably, two of the biggest winners in Nukeni’s report are China and the United States, where MacBook and iPhone pricing was unchanged generation on generation. While Brazil — famed for the world’s highest Apple prices — actually saw a price reduction of 11% for M2 MacBook Pro models. Despite this, an entry-level 14-inch Macbook Pro still costs 24,000 Brazilian Reals, which is over $4,600.
Demand for Apple products remains strong, with the company reporting record sales in its most recent financial quarter. That said, fears are growing that consumers will be priced out of the market, and multiple industry reports claim iPhone 14 and iPhone 14 Plus sales are underwhelming. Analysts are also predicting a year-on-year dip for Apple’s Q1 2023 earnings, published February 2.
Apple is not alone in facing inflationary pressures, as other technology companies have also reported similar price increases over the last year. In January alone, Salesforce, Meta, Amazon, Microsoft and Google have announced layoffs of 10,000, 11,000, 18,000, 10,000 and 12,000, respectively, as they look to cut costs.
There is also no end in sight, with multiple leaks claiming Apple will further increase iPhone prices later this year.
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