Faced with increasing criticism from its urban users, Whatsapp announced on Friday that it would be postponing the new privacy rules by over three months, using it the delay to clear up all misgivings around privacy and data security. 

The company said in a blogpost that they had heard concerns from several people about the confusion around its new privacy policy that allows Whatsapp to share the user data it collects with its parent company Facebook. In turn, the social media giant would use such data to serve better targeted ads. 





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