Fantasian got people hyped for Apple Arcade like we haven’t seen since it went live in September 2019, which is wild considering the service has tripled its launch catalog of 60 games to over 180 today. If Apple wants its game service’s userbase to grow, it should learn a lesson from another gaming service that has only grown in subscriptions and hype: Microsoft’s Xbox Game Pass.

It’s crucial to lay out how Apple Arcade was pitched: a service with no microtransactions or ads interrupting play of a curated selection of games guaranteed to delight, not offend. Developers got a good deal, too, with a (still undisclosed) amount of financial support to make the games they want without needing to shoehorn in revenue-generating mechanics.



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