Theerapun Charoensak (True IDC)

Theerapun Charoensak (True IDC)

Credit: True IDC

More than eight months after assuming the general manager role at True Internet Data Centre (True IDC), Theerapun Charoensak is observing a different set of market circumstances in Thailand.

Different, but not necessarily damaging, however.

“Under the current circumstances, we have to accept that Covid-19 is the catalyst of digital transformation across many countries including Thailand,” said Charoensak, who joined the Bangkok-based business in November 2019.

“Technology had been under developed for many companies but whether small, medium, or large, it’s unavoidable that the world has abruptly turned to the digital world to survive economically.”

In short, Charoensak considers Covid-19 as the trigger point in driving offline activity online, evident through a rise in remote working, e-commerce and telemedicine among other real-life examples of societal change in Thailand.





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