The Samsung Sero TV was one of the most eye-catching sets we caught sight of at CES 2020 at the start of the year – for reasons good and bad. As a set that can shift between portrait and landscape viewing at the click of a button, it offers a very different utility to the majority of televisions out there.

The rotating screen is unlike any other Samsung TVs – or anything anyone else is doing, for that matter – but it’s also geared so strongly towards the TikTok generation as to seem largely irrelevant to the majority of TV users. However, the Sero’s audio capabilities may do something to temper the aversion many TV consumers are likely feeling towards it.



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