Every company today is in the digital experience business. And, in the wake of COVID-19, because those experiences are now the primary way that people interact and transact with just about every organization, customer expectations are higher than ever.

Applications are at the core of digital experiences. Whether it’s a company’s website or business app, the applications those organizations design, build, and operate are the face to their customers. The digital experience enabled through these applications is not only critical, but can be fragile: According to AppDynamics’ App Attention Index, nearly 80 percent of consumers have sought discounts or refunds due to a poor digital experience. And 32 percent report that they’d abandon a brand they’ve previously been loyal to because of one bad experience — just one!



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