“People know there’s going to be an idea, money, a new design, a new technology – a new something – and if you have a date in the diary, then you [an entrepreneur] can actually point yourself in that direction.”
The branding is a nod to “the deep Melbourne truth” of Robert Hoddle’s 1837 right-angled, business-friendly CBD street design – the Hoddle Grid – which Mr Howcroft believed played a role in the rise of Marvellous Melbourne of the 1880s, so nicknamed at the time because it was one of the most grand and wealthy cities in the world.
The idea for The Grid is part-inspired by the South by Southwest festival which draws hundreds of thousands of visitors each year to Austin, Texas to explore the latest in movies, music and technology.
Mr Howcroft hoped to secure an executive from the festival to give a virtual presentation at a lead-in event for The Grid in January next year.
“I’m not saying we can match Austin, but what I do want to know is precisely how they do it, what we can learn and what we can apply to The Grid,” he said.
The length of the festival could expand over time to a fortnight, Mr Howcroft said, while “off grid” events could also emerge in other world cities.
Like South by Southwest evolved beyond music, Mr Howcroft hoped The Grid could grow in a way that would incorporate more of Melbourne’s arts scene.
“Something that’s also important is that I don’t want The Grid to be an eastern suburbs, established Melbourne thing,” he said.
“In my mind, The Grid succeeds because, for example, the young Somali tech graduate finds a sixth-generation Melburnian with money to partner with and create a brand-new business.
“I want it to be western suburbs, northern suburbs and yes, the south and east, but it’s really important that it’s seen as an opportunity for anyone with an idea.”
The Grid’s founding inner circle includes event and branding expert Madeleine Preece, digital entrepreneur Rhys Hayes and new business advisory firm Sayers, which Mr Howcroft has joined as one of the founding partners.
Nine, the publisher of this masthead, joined as a major sponsor, while supporters include Visit Victoria and the City of Melbourne.
“Supporting businesses to grow and create new jobs in Melbourne has never been more critical as our city recovers from the COVID-19 pandemic,” lord mayor Sally Capp said.
Events, pandemic permitting:
December 10, 2020: The Grid Presents – a Q&A discussion about the future of Melbourne, planned for Federation Square.
The week following the 2021 Australian Open tennis finals: Lunch with Melbourne’s business community headlined with a virtual presentation from South by Southwest.
Mid 2021: Town hall event for potential participants to pitch ideas.
October 2021: Black T-shirt gala dinner to launch The Grid’s business festival.
Early 2022: The inaugural The Grid festival in Melbourne.
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Zach is a reporter at The Age. Got a story? Email me at email@example.com