Marketers now have access to a new, more intelligent version of Google Analytics, one that should deliver a better return on investment. It will look to build on the App + Web property launched in beta last year, which enabled businesses to build a more unified picture of audience engagement across platforms.

The new Google Analytics will employ machine learning to automatically inform users of important data trends and predict future customer behavior. The ability to run more detailed analyses is sure to be welcomed by marketing teams under increasing budgetary pressures.



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