An extensive analysis of the Smartphone Market strategy of the leading companies in the precision of import/export consumption, supply and demand figures, cost, price, revenue and gross margins. The report starts by an introduction about the company profiling and a comprehensive review about the strategy concept and the tools that can be used to assess and analyze strategy. It also analyzes the company’s strategy in the light of Porter’s Value Chain, Porter’s Five Forces, SWOT analysis, and recommendation on Balanced Scorecard for supply chain analysis considering few players like Samsung, Micromax, Karbonn, Intex etc.
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Smartphone has turned out to be a basic need in today’s generation. This report is about the market size of the smartphone industry in India and how the threat of new entrants in this industry is increasing rapidly which makes the ASP of smartphone cheaper than before. This report reveals how big players are trying to make a strong foothold by making a wide distribution channel in India. The report also reveals that the trend in this industry is shifting to buying of smartphones below Rs. 10,000 segment. Indian consumers now prefer changing their phones with the new features coming rapidly.
According to recently published report of Bonafide Research “India Smartphone Market Overview”, smartphone shipments crossed 80 million units in the year 2014-15. The featured phone still covers a major part of the mobile phone market as compared to that of smartphones. The segment with pricing below Rs.10,000 is covering more than half of the smartphone market in India. Samsung’s share is expected to decrease by 2018 whereas Xiaomi is expected to increase its share by then. The report also reveals that e-commerce has emerged as strong distribution channel for smart devices, especially smartphones. The decreasing prices of smartphones and the EMI option available in the market are driving the Smartphone idustry in India.
India smartphone market report is about the current market size of the smartphone industry and the market size for the forecasted period till 2018. Samsung, Micromax, Karbonn, Intex are the leading companies in the Indian smartphone industry. Maximum market is covered by the south region. North region comes in the second position whereas the least market share is covered by the eastern region of India. One of the major highlights in 2014 was the announcement of Digital India campaign which is a programme to transform India into a digitally empowered society and knowledge economy by the Indian government. Currently, India tops as the world’s fastest growing smartphone market.
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“India Smartphone Market Overview” discusses the following aspects of smartphones in India:
The report gives an in-depth understanding of smartphone market in India:
• Global Smartphone Market Outlook
• Global Smartphone Market Size By Value & Forecast
• Global Smartphone Market Size By Volume & Forecast
• Global Smartphone Market Size By Region By Volume & Forecast
• Global Smartphone Market Size By Country By Volume & Forecast
• Global Smartphone Market Size By Operating System By Volume & Forecast
• Global Smartphone Market Segmental Analysis: By Company, By Region, By Processor, By Operating system
• India Smartphone Market Outlook
• India Smartphone Market Size By Value & Forecast
• India Smartphone Market Size By Volume & Forecast
• India Smartphone Market Segmental Analysis: By Region, By Company, By Price, By Technology
• India Consumer Survey Segmental Analysis: By Selection Criteria, By Age Distribution, By Gender, By Screen Size, By Number of Device, By Data Plan, By Usage of Smartphone, By Monthly Bills
• Pricing Analysis
• The key vendors in this market space
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of smartphones in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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TABLE OF CONTENTS
1. Executive Summary
2. Global Smartphone Market Outlook
2.1. Market Size
2.1.1. By Value
2.1.2. By Volume
18.104.22.168. Overall Market
22.214.171.124. By Region
126.96.36.199. By Country
188.8.131.52. By Operating system
2.2. Market Share
2.2.1. By Company
2.2.2. By Region
2.2.3. By Processor
2.2.4. By Operating system
2.2.5. Mobile Phone Technologies
2.3. Smartphone Accessories Market
2.4. Pricing Analysis
2.5. Mobile Phone Penetration
3. India Smartphone Market Outlook
3.1. Market Size
3.1.1. By Value
3.1.2. By Volume
3.2. Market share
3.2.1. By Region
3.2.2. By Company
3.2.3. By Price
3.2.4. By Technology
3.2.5. By core of microprocessor
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It’s vital you keep your market knowledge up to date. If you have a different set of players/manufacturers according to geography or needs regional or country segmented reports we can provide customization accordingly.
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