Samsung in a press statement shared that in the month of August the brand witnessed a 9 per cent growth in large screen Smart TVs of 55 inches and above along with 52 per cent growth in washing machines above 8 kg capacity. Addressing the evolving consumer lifestyle needs, Samsung aims to double its consumer durables business in Maharashtra.
Owing to factors such as rise in consumption of content on OTT platforms, online learning for children and Work From Home, Samsung witnessed an encouraging growth that helped the brand capture a 26.8 per cent market share, making it the market leader in the TV category in Maharashtra.
In recent times, there has been an increase in demand for high capacity, fully automatic washing machines such as Samsung Hygiene Steam to make house chores easier. This trend has been observed not only in big cities but in tier-II and tier-III cities as well as rural areas of Maharashtra.
As consumers continue to venture out less and stock more food at home, there has been a spike in demand for large capacity Samsung refrigerators. To address the growing demand, Samsung recently launched higher capacity variants of its Curd Maestro range of refrigerators.
Samsung also launched IoT enabled SpaceMax Family Hub refrigerator that helps consumers automate meal planning, lets them see inside the refrigerator from anywhere, and connects with other smart appliances. In this category too, Samsung is a market leader with 32.8 per cent market share.
Samsung’s Product Line-up:
Samsung QLED 8K TV:
Samsung’s 2020 QLED 8K TVs come with features such as Infinity Screen, Adaptive Picture, Active Voice Amplifier, Q-Symphony and Object Tracking Sound+ that provide the great picture quality and dynamic sound experience. Samsung QLED 8K TVs come with Real 8K Resolution, 8K AI Upscaling, Quantum Processor 8K, and Quantum HDR – all created to provide a stunning 8K experience.
The Frame QLED TV:
The Frame QLED TV gives meaning to TV even when it’s switched off. When you are not watching TV, instead of it being a black screen, you can use it as a picture frame that displays artwork and photos just like they would be on paper, film or canvas. It even hangs like a real Frame. With no gap wall-mount. The Frame comes with innovative technologies such as Adaptive Picture, Adaptive Sound, Active Voice Amplifier, Multi-View, among others
4K UHD Smart TV:
Samsung’s UHD TVs offers distinctive features through integration, consumption and interaction of TV in the everyday lives of its consumers. Driven by PurColor technology, Samsung UHD TVs are aimed to deliver superior colours with unmatched sharpness and contrast levels. With a host of features such as Live Cast, Tune Station, PC Mode, Screen Mirroring, Game Enhancer, 4K resolution with three side boundless design. These TVs empower consumers to enjoy enhanced picture quality and superior content consumption capabilities.
Samsung Spacemax Family Hub
The Family Hub works with the SmartThings ecosystem and allowing users to control and monitor their connected appliances such as Flex Wash Washing Machine and Smartphone. The built-in View Inside camera allows users to digitally label their food with expiration dates or use a mobile device to peek inside their fridge from anywhere. So now, consumers can see what is inside their fridge from the grocery store and/or leave a note on screen to remind the kids to clean their rooms after school. Users can do countless other things without ever leaving the kitchen.
Curd Maestro addresses the complex, time taking, and tricky problems in curd making, which is an essential food ingredient in Indian households. With Curd Maestro, one needs to boil and cool the milk and mix the curd culture manually and it will ferment the curd and store it too. It makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions.
Samsung Side-by-Side and Frost Free Refrigerators
The Spacemax Side-by-Side Refrigerators and Frost Free Refrigerators cater to the diverse storage needs of Indian consumers.
Samsung Digital inverter motor Washing Machine:
Samsung Washing Machines, powered by digital inverter motors, consume less energy while producing minimal noise and vibration when the washing machine is running. Having less friction makes the washing machine run much quieter and smoother, which makes it perfect for open plan living and keeping that budget in check.
Samsung Microwave Ovens:
Samsung has revolutionized Indian cooking with innovations in microwave ovens that have been made specifically for India. Consumers can now prepare Masala, Tadka and Sun-dry food, in addition to making Roti/Naan and Curd in the new Microwave range.
“The upcoming festive season looks positive as consumers continue to upsize to better technologies, while they work and stay at home. Packed with innovation and superior technology, more and more consumers are putting their faith in Samsung TVs and digital appliances, owing to the best in class products and robust after-sales service the brand offers. Given the trend of how things are improving compared to the previous months coupled with attractive offers from Samsung, we are very hopeful of a strong festive season.” said, Dev Sharma, Partner, Arcee Electronics