During this lockdown, there are a lot of businesses who are suffering from the fallout, particularly those who rely on in-store purchases to be made.
For a lot of retail companies, those who may not be as well versed when it comes to online shopping, have needed to adapt to make money. Here are some tips for using your online presence as a retail brand.
Engage actively with your audience
As so many people are online during this lockdown period, it can be a great opportunity to use this time by engaging actively with your audience. Try to think about all the ways that you can be engaging with your audience, whether that be through email marketing or on your social media channels.
This is also a great opportunity to grow those areas that you might have been neglecting prior to the lockdown being put in place. Use the different social media platforms to talk to your customers and to get them talking about the brand.
Create more content on your website and engage with anyone that gives you the time to comment on the articles you produce. Engaging with your audience might enable them to buy more from you if they see you as being interactive and present.
Improve SEO with professional help
Improving SEO is something that every business should be doing online, and it’s a long-term process that can impact your business positively. However, not all businesses have the time to dedicate their working day to improving search engine optimisation, and at the same time, not everyone understands it.
With that being said, it might be beneficial to use what budgets you have available and to outsource this to professional help. They’ll likely be much more efficient in the efforts they go to in order to bump your site up on the search engines.
Entice with more sales and promotions
With everyone sitting at home, either working or on furlough, some are likely to be spending less money. That can be something that many retail businesses will want to take advantage of, especially as the summer rolls around and people will be enjoying the weather in their gardens.
Even if their holidays have been cancelled or delayed, they’ll still want some summer wear, so entice them with more sales and promotions where possible to make more sales.
Build on your social media channels
Your social media channels, as mentioned previously, are a great way to build your audiences and hope to get some new customers through your virtual doors. Try to focus on the channels that are working for you and perhaps concentrate on the visual channels like Instagram and Tik Tok to use your products for promotion.
Take this time to create eye-catching content that will bring in more click-throughs to your website. Hopefully, there will be some that translate into purchases.
Using your online presence for your retail brand is now more important than ever, so use this time wisely to focus on that.