Realme has been one of the most ambitious newcomers in the smartphone segment, quickly rising up the ranks in a short period of time. After having found success in smartphones and entering the connected devices segment, Realme is now looking to increase focus on AIoT products.

Realme India’s Madhav Sheth shared the new expansion strategy in a forum post. The new product strategy is “1+4+N” — One core product, four smart hubs and N AIoT and lifestyle products. These will act as the foundation for Realme’s expansion into more product categories. This is a common strategy adopted by tech brands for their horizontal expansion. 

(Image credit: Realme)

1 Core


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