How have you found your first couple of months as MD of Range Rover?
“Amazing. Intense, I’d say there’s a lot going on. You know, [revealing] the Range Rover Sport SV three weeks ago and then the Evoque today – just in terms of launches, the scope of what we have is incredible. And then all the transformation, electrification, the house of brands. There’s lots and lots and lots of stuff going on. So it’s super intense, but very exciting.”
What are your priorities coming into Range Rover?
“I mean, it’s early days – two months in, it’s really hard to say ‘that’s where I’m going’. I’m focusing at the moment on getting around the business, meeting everyone. Understanding what, everyone thinks, feels about where we’re heading.
“Definitely electrification. I said [in my speech] about the Range Rover fully electric, and I wasn’t bullshitting – genuinely, that was the thing that swayed me 100%, to come into the role, because I think that is such a milestone moment for the company and for electrification, generally. To be able to have a Range Rover and drive it fully electric – that big an SUV – is amazing.
“So I think getting that right is key, and getting that launched, and customers understanding, clients understanding, that’s really key. So really just kind of getting under the skin of all the products and making my way around the business, but with really an eye on that Range Rover BEV. That’s coming pretty quick.”
