Computing

Putting customer experience at the heart of digital banking



Back in 1995, when Jeff Bezos established Amazon, his mission was to be the “Earth’s Most Customer-Centric Company.” As Chief Executive, Bezos would leave a single empty chair at the table during meetings – a symbolic gesture to communicate that the customer is always the most important person in the room. He went on to explain that innovative companies must “listen to the customer and invent for the customer.”

This is even more relevant today. Fast and simple digital experiences have now become the norm for consumers throughout their lives. And it has become central to banking too.

About the author

Alexa Guenoun is Chief Operating Officer at Temenos.



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