Tested: March 2020
- Type: Instant camera
- Dimensions: 9.4 x 11.22 x 15.02 cm
- Weight: 583g
- Resolution: 79 x 79 mm
- Battery life: 120 shots
- No screen
Available from: uk.polaroid.com
What is it?
The Polaroid Now is a point and shoot instant camera which prints large square photos. It’s an upgrade on the Polaroid’s One Step 2, boasting an improved 120 shot battery and autofocus system. The latter uses infrared to switch between portraits and standard shots. Other features include a self-timer and an optional flash.
GHI expert verdict
This instant analogue camera is a fun way to take and print photos. It’s quite big compared to other devices, but will go down well at any party or event. We think it would make a great gift.
On test, this camera was fast at turning on and printing photos – though they can take up to 15 minutes to fully develop. Thanks to the powerful flash, it produces great portraits and snaps in low lighting. It’s easy to use and the prints come out in Polaroid’s recognisable, vintage style.
The Polaroid Now doesn’t take very detailed close-up or still-life shots. It also lacks features found on its competitors, such as a memory card slot to save digital copies or an LCD screen. The cost per print is a pricey £1.87, too.
- Ease of use: 2/5
- Design: 3/5
- Instructions: 3.5/5
- Performance: 3.3/5
How we test
We have a thorough review process for instant cameras. We look at how quick they are to turn on and prepare a print, how well images fare in different lighting conditions (low-light, natural light and close-up), how well they take photos of people and how easy they are to use.
All product information provided by the manufacturer is correct at time of publication.