Credit: Pittsburgh Knights
Mentioned in this article
- Rapper Wiz Khalifa has been added as a strategic partner of the Pittsburgh Knights.
- Khalifa will lend his experience on topics such as entertainment and creative direction, and the team is selling merchandise featuring his branding.
- The NFL’s Pittsburgh Steelers invested in the Knights in December 2018.
The Pittsburgh Knights have announced a strategic partnership with Grammy-nominated rapper Cameron “Wiz Khalifa” Thomaz.
Thomaz, a Pittsburgh native known for songs such as “Black and Yellow” and “See You Again,” will share his experience on such subjects as live events, marketing, entertainment, and creative direction. The team is also selling a jersey-style t-shirt featuring Khalifa’s name and branding.
The Esports Observer inquired about further details on the terms of the deal and any additional information, but the Knights had no comment.
“It is awesome to partner with the Knights, alongside the Pittsburgh Steelers, on this exciting endeavor,” said Thomaz, in a release. “The Knights are pushing the boundaries in the esports space with an experienced team. Being based in Pittsburgh, my hometown, a city known for bringing home championships, I am pumped to be a part of this moment in history kicking off another winning team for the city.”
The NFL’s Pittsburgh Steelers invested in the Pittsburgh Knights in December 2018, building a local alliance to help boost the profile of the team and give the Steelers a stake in the esports industry. The Knights’ sponsors include HyperX , Totino’s , SmileDirectClub , and Sheetz .