Personal Data Is Worth Billions. These Startups Want You to Get a Cut. – The Wall Street Journal

The Future of Everything covers the innovation and technology transforming the way we live, work and play, with monthly issues on transportation, health, education and more. This month is Data, online starting Dec. 2 and in print Dec. 9.

Frank McCourt stepped in front of an 8-foot-tall screen, summoning a cluster of what looked like white, pixelated sand that hovered beside him. When he moved his hand over another screen, another cluster appeared; this time, the glittering particles took the shape he drew. Walking along the screen, he swept his arm wide to reveal its hidden message: “YOU CONTROL YOUR DATA.”


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