India’s dominant digital payment app PayTM suddenly went off Google’s Play Store last Friday, leading to speculation of another government crackdown on China-supported apps. However, it turned out to be Google’s independent action, driven by its own policy against gambling. 

For PayTM, backed by the Ant Group and Softbank and currently ranked as India’s highest valued startup, this couldn’t have been more inopportune. Because they had signed cricketing icon Sachin Tendulkar as brand ambassador for a fantasy cricket game in preparation for the IPL cricket tournament that kicked off on September 19.





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