Online payment systems brand PayPal has begun to make organizational changes to streamline certain parts of its business, and it’s already causing a ripple effect. According to a statement from the fintech brand, CMO Allison Johnson has stepped down from the company due to this shift.
The restructuring will “reduce complexity, simplify our process and better align with our customers” as PayPal “moves into the next phase of its journey,” the statement said. Part of these modifications included streamlining the marketing department under one cohesive function, which reportedly prompted Johnson to pursue other opportunities.
Johnson had only just stepped into her executive role with the e-banking company in January 2019 after already making a name for herself in tech marketing. From 2005 to 2011, Johnson was president of worldwide marketing communications for Apple, working on campaigns for some of the brand’s most iconic products, including the iPod, iTunes and the iPad. Afterward, she founded West in 2011, a San Francisco-based marketing and venture capital studio, and served as a managing partner for seven years. (West was acquired by PayPal in 2014.)
Before Johnson took the position at PayPal, the company had been without a CMO since 2013.
“We are grateful for Allison’s leadership and her many contributions during her time at PayPal and wish her all the best as she pursues the next chapter of her career,” the statement added.