NEW DELHI: Chinese handset maker Oneplus regained its top position in the premium market (Rs 30,000 and above) with its newly launched 5G-enabled Oneplus 8 series in the April-June quarter of 2020, Counterpoint Research said.
The Chinese premium phone maker displaced Korea’s Samsung, which held the top spot in the January-March 2020 quarter with 34% market share.
Oneplus earlier this week launched its mid-range smartphone OnePlus Nord in India and Europe.
Analysts, however, said that the latest move to shift back its focus on affordable handsets is a result of the pandemic which is forcing customers to hold back on discretionary purchases.
Oneplus Nord is the most affordable 5G smartphone in India with a starting price of Rs 24,999.
The phone comes equipped with a Snapdragon 765G processor. It runs OxygenOS10.5 based on Android 10 and comes equipped with Adreno620 GPU. The device is backed by a 4115 mAh with WarpCharge30T fast charging (5V/6A) along with an in-display fingerprint scanner.
The OnePlus Nord 8GB/128GB and 12GB/256GB are priced at Rs 27,999 and Rs 29,999, respectively, and will be available from August 4. The 6GB/64GB version, priced at Rs 24,999, will be available in September.