Representational Photo.
Representational Photo.

NEW DELHI: Chinese handset maker Oneplus regained its top position in the premium market (Rs 30,000 and above) with its newly launched 5G-enabled Oneplus 8 series in the April-June quarter of 2020, Counterpoint Research said.

The Chinese premium phone maker displaced Korea’s Samsung, which held the top spot in the January-March 2020 quarter with 34% market share.

Counterpoint said that Apple was the leading brand in the ultra-premium segment (Rs 45000 and above) driven by iPhone 11 shipments. The iPhone maker, however, lost some share to OnePlus in Q2.

Oneplus earlier this week launched its mid-range smartphone OnePlus Nord in India and Europe.

OnePlus India’s new Vice President and Chief Strategy Officer Navnit Nakra, this month, had exclusively told ET that the objective behind the new strategy was to ‘share technology with more users.’

Analysts, however, said that the latest move to shift back its focus on affordable handsets is a result of the pandemic which is forcing customers to hold back on discretionary purchases.

Oneplus Nord is the most affordable 5G smartphone in India with a starting price of Rs 24,999.

The phone comes equipped with a Snapdragon 765G processor. It runs OxygenOS10.5 based on Android 10 and comes equipped with Adreno620 GPU. The device is backed by a 4115 mAh with WarpCharge30T fast charging (5V/6A) along with an in-display fingerprint scanner.

The OnePlus Nord 8GB/128GB and 12GB/256GB are priced at Rs 27,999 and Rs 29,999, respectively, and will be available from August 4. The 6GB/64GB version, priced at Rs 24,999, will be available in September.

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