One in four Brits are at risk of ‘losing everything’ stored on their mobile phones, including precious photos of loved ones only stored on phones according to new data from insurtech startup So-Sure. A study of 2,000 adults who own a smartphone revealed that only three in 10 have backed up the data on their devices in the last 12 months, with 27 per cent admitting they have NEVER done so. This is concerning given that a fifth said their phone is the only place they keep baby photos or videos of their children, while a quarter use their mobile to store the only photos, they have of family members who have passed away. As a result, 44 per cent believe their phone is as important to them as any family heirloom.

Their study also found:

  • One in four Brits are at risk of ‘losing everything’ stored on their mobile phones
  • Brand new data gives fresh insights on UK attitudes towards their precious phones, with a quarter of Brits admitting to having never backed up the priceless memories on their mobiles
  • Top 30 ways Brits mistreat their mobile phones include: dropping them off a cliff while taking a selfie, leaving devices in the sun for too long and even dropping them down the toilet

Dylan Bourguignon, CEO, So-Sure, says: “Having a smartphone is the norm for most, but so many of us willingly leave them unprotected. Familiarity means we simply assume our phones will always be there and working, as that’s the case almost all of the time. However, many have a ‘head in the sand’ approach to backing up their precious data, assuming the worst will never happen to them.”

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According to the study, the average adult takes 20 photos every fortnight on their phones, along with 11 videos. However, one in four Brits have lost a mobile phone for good whether through misplacing it or having it stolen and another third have damaged a mobile beyond repair, losing all the precious data contained within.

Worryingly, over a quarter of Brits admit that if they lost or broke their phone, they couldn’t afford to replace it outright. The survey also revealed the top ways that Brits mistreat their phones – with spilled drinks being the number-one danger, according to 24 per cent of respondents. However, a fifth have accidentally sat on their phone and crushed it, while the same amount have temporarily lost theirs down the side of a sofa cushion.

One in 20 have even dropped their phone out of a car window, and more than a tenth have dropped it into the loo, according to the latest So-Sure figures. Dylan continues: “Backing up your phone data to ensure the safety of your most precious photos and documents is a simple and free process for any model of phone, so make sure you do! Our study has shown that accidents do of course happen and beyond the personal cost of losing those precious memories the financial burden for replacements or repairs can factor well into the hundreds for ‘tier one’ phones.

“Ensuring that your device has the necessary insurance cover is therefore an equally crucial step that all mobile phone owners should take for total peace of mind.”

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Top 30 Ways Brits Have Mistreated Their Phones

  1. Spilt a drink on it
  2. Lost it for a while between the sofa’s cushions
  3. Sat on it
  4. Accidentally pushed it off the side / a worktop
  5. Fell from their bag while going through it to find something
  6. Dropped it while doing sport
  7. Dropped it down the toilet
  8. Had it stolen
  9. Left it on public transport
  10. Spilt food onto it
  11. Left it at the restaurant/coffee place
  12. Left it in the sun causing it to overheat
  13. Left it at a venue’s toilets (pub, club, conference)
  14. Dropped it in the bath
  15. Dropped it while exercising
  16. Tripped over a curb and dropped it
  17. Left it lying on the floor and stepped on it
  18. Dropped it out of a car window
  19. Dropped it in a puddle
  20. Threw it to someone who didn’t catch it
  21. Loaned it to a child and it came back damaged/sticky
  22. Threw it against a wall in anger
  23. Spilt a drink in their handbag which water damaged it
  24. Broke the headphone socket so headphones no longer fitted properly
  25. Dropped it off a cliff while talking a selfie
  26. Left it in a taxi
  27. Put it through the washing machine by accident
  28. Cleaned it with an antibacterial wipe and damaged it
  29. Tried to clean / wash it and water damaged it
  30. Dropped it out of a window



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