Offline retailers say Xiaomi deliberately diverting customers to eCommerce sitesNEW DELHI: Mobile retailers have accused Chinese smartphone maker Xiaomi of deliberately ignoring mainline customers and alleged that Xiaomi is deliberately attempting to divert them to online portals i.e., Mi.com and Flipkart.

Retailers said their profitability has been hit by the lockdown and a lack of supply of new handsets will further crumble their businesses.

“We request you to give sufficient supplies of Newly Launched Models at the Same Time-Same Price-Same Offer- Same Specs & Same Variant to all the retailers of India. Support Indian domestic retailers and the Indian economy,” said offline retailers’ association AIMRA in a letter to Manu Jain, Xiaomi India head.

This comes on the back of Xiaomi’s plan of launching the Redmi 9i 4GB RAM model exclusively via Flipkart.

“Your Retweet on 9th September for the Flipkart Exclusive/Unique sales of Redmi 9i 4GB scheduled on 15th September at 12 noon is again a deliberate act to divert mainline customers towards online with an adverse impact on the mobile retailers of the Indian domestic market and the Indian economy at a time when the Indian GDP is already at -23.9%,” said Arvinder Khurana, the national president of All India Mobile Retailers Association.

Khurana added that AIMRA expects Xiaomi to launch the Redmi 9i 4GB in adequate stocks for both offline and online channels.

“We are also expecting unstinted support towards mainline with more than 70% stocks for mainline,” said Khurana.

Earlier this year in July too, AIMRA had accused Chinese smartphone makers Xiaomi and Realme and Korean handset maker Samsung of diverting handsets to online channels in an attempt to drive profitability and to avoid giving margins to offline retailers.

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Following this, Oppo and Vivo too had reduced the availability of their offline stocks drastically, a practice that has become commonplace now.





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