Pune: Global consulting and services firm Nihilent said on Thursday it had acquired Hypercollective, a cross-disciplinary innovations agency.

Following the acquisition, industry veteran KV Sridhar (Pops), the founder and chief creative officer at Hypercollective joins Nihilent as Chief Creative Officer.

“We look forward to providing our customers a greater degree of interaction experience by offering them in-depth insights on consumer behaviour. This will not only help them understand granular details of what the consumer wants, but also enable businesses to undergo a smooth digital transformation,” said L C Singh, executive vice-chairman, Nihilent.

Nihilent’s technology stacks, used for a deeper understanding of customers, will be amplified with Hypercollective’s creative capabilities to bridge the gap between technology, digital, spatial, and creative.

Consumers are adopting newer digital technologies which pose additional challenges to enterprises. Brands need to connect and provide unique experiences to omnichannel consumers. The acquisition will provide Nihilent with the ability to provide brand management, UI design, digital, creative, spatial and consumer research to its customers.

KV Sridhar, Chief Creative Officer, Nihilent said, “While technology plays a vital role for any enterprise, Hypercollective’s strengths in creating an interaction experience will be amalgamated with Nihilent’s consulting, design thinking, and technology capabilities which will enhance our offerings.”

Enterprises of today are not only looking at service providers for software development, but to also cater to the changing dynamics of consumer behaviour, online and offline.





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