Nielsen CEO Vows to Accelerate Measurement Fixes After Losing Accreditation

After a bruising summer of controversy, measurement firm Nielsen is looking to reestablish trust with the media industry–and to do it, the company plans to pick up the pace on its new measurement offerings. In a letter sent today to advertisers, agencies, broadcasters and others in the media industry, the firm, which in August had…


See also  Linked Finance expands Covid lending scheme, offers new hospitality loan

Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.