HBO Max just became the latest streaming service to enter a very busy landscape, and its ambitions clearly go beyond just bringing HBO’s high-end cable remit to a wider audience. Netflix is the competitor that HBO Max really has in its sights, and that’s why it’s making such a mass market play with this new streamer.

Netflix has spent the last few years rolling out content that appeals to every demographic you can think of, while HBO’s dramas, comedies and documentaries are firmly targeted at prestige TV-watching adults. 



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