Microsoft has announced that it will permanently close all its physical retail stores and put most of its resources into online channels, after the computing giant initially shuttered the outlets in late March due to the COVID-19 crisis.

The Seattle-based tech titan debuted its first physical retail experience back in 1999 at the Sony-owned Metreon shopping complex in San Francisco, though that closed around a decade later. However, Microsoft’s first serious foray into brick-and-mortar retail stores started in Scottsdale, Arizona in 2009, which led to around hundred similar outlets across the U.S., including its New York flagship which opened in 2015. It later went international, opening several retail stores in Canada, Puerto Rico, Australia, and the U.K.

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