When you’re trying to pioneer a brand new category of technology, sometimes it’s not enough to just have great tech. You also need to be able to tell a great story. You need to be able to capture the imagination.

Along those lines, a new Microsoft HoloLens 2 promotional spot set in Japan does just that, providing a minimalist setting in which the possibilities around the HoloLens 2 are a little more apparent.

The brief spot was first shown at the annual de:code event in May. In the video, we’re transported to an empty Tokyo subway station where developer Ayumu Takahama explores the empty space, seemingly looking for inspiration.

Image by Microsoft/YouTube

Later, the video shows Takahama back at home coding (with a HoloLens 2 nearby), and then in an office with co-workers going over plans for the creation of an augmented reality assistant.

In this case, the assistant is a Calico cat that isn’t really there, but is soon walking through the catacombs of Tokyo’s subways alongside the developer.

Cover image via Microsoft/YouTube



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