Xiaomi has taken strange actions with regard to its communication service Xiaomi Mi Talk. Just a week after the official closure, the messenger is reviving again, but in a different form.
On the day the messenger closed, Xiaomi CEO Lei Jun started a discussion with followers on Weibo. Now 140 million have read the topic and 130 million have participated in the discussion. During the discussion, the top manager mentioned that the company plans to launch a new interactive application in 2021.
On the evening of February 26, the Xiaomi Mi Talk team made an interesting statement: “Mi Talk, start again”, and now the messenger is launched again, but in an updated form. The service is reportedly now a voice chat targeted at professionals. In fact, Xiaomi is creating its competitor to the social network Clubhouse, which has gained explosive popularity lately.
This will be a completely new product – there are no plans to transfer accounts and data from the original messenger. Initially, a small number of users will receive invitations for closed testing. Others will be able to register and wait for an invitation.
Versions for Android and iOS are already prepared. In the Chinese app store, the new Xiaomi service appeared on the day of the official closing of Mi Talk, but it is still at an early stage of development and is available only to those who have not only an invitation, but also a registered mobile phone of a Xiaomi employee.
Xiaomi is the third smartphone brand globally, Redmi Note series crosses 200 Million shipments milestone
Xiaomi was the first company to unleash a flagship with Qualcomm’s Snapdragon 888 chipset. The brand revealed the Mi 11 in December alongside MIUI 12.5. Recently, the company has officially announced the new flagship for global markets, alongside the respective version of MIUI made for the global audience. Besides the new software skin and flagship, the company used the opportunity to reveal details about its progress. Despite the ongoing pandemic that ravaged the market last year, the brand managed to become the third-largest smartphone brand in the world. Redmi brand also broke some records last year.
According to the brand‘s report, it is the first smartphone brand in ten markets, which includes India as one of the most notable ones. Moreover, it achieved at least the third position in 36 markets. The Chinese giant also is the fastest-growing brand in the high-end segment with an impressive 3,639% growth year on year in Q3 2020. This includes devices that cost more than $500.
Xiaomi invested in the R&D department and improved its manufacturing process
Between the last quarter of 2019 and Q3 2020, Xiaomi invested over $1.3 billion in the R&D department. As a result, 2,143 camera tests that used to take 3 to 4 days have been fully automated. Nowadays, the brand is capable of testing its cameras in just one day. The brand also improved its cameras and software. The Xiaomi Mi 10 Pro, for instance, kept the first place at the DxOMark camera ranking for 48 days. The Mi 10 Ultra was on top for nearly two and a half months. The Mi 11 also performed well in the camera benchmark website. The audio lab also is doing equally successfully. The Mi 10 Pro was the best phone in the DxO Audio tests for most of 2020. The brand also has more labs for the development of 5G, displays and one that improves the phone’s overall stability.
Besides the Mi branded phones that are doing quite well in the high-end segment, the company’s Redmi branch is also bringing a lot of money. So far, the Redmi Note series has shipped more than 200 million units around the world. For comparison, that number was just 140 million in November of last year and 100 million in October 2019. We expect these numbers to reach a new higher spot in 2020 with the arrival of the Redmi Note 10 series. Just like the Chinese Redmi Note 9 series, we expect Redmi to bring at least two 5G smartphones in the Redmi Note 10 series.
Worth noting, that Xiaomi growth also comes in light of Huawei’s demise. However, we have to credit the former for knowing how to take the best of an opportunity.